Search Engine Optimization

Lots and lots of people search for things.

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DigiDezin's Managed Search Engine Optimization Services

Generating leads and video production sales through online website forms helping clients find us via target local and international SEO services.

DigiDezin provides exceptional search engine optimization services to improve Google search engine results. As seasoned SEO professionals, we are proficient in various techniques to improve our clients’ rankings, increase leads, strengthen their authority, and improve web visibility, regardless of the nature of their business. It might sound simple, but focusing on small, incremental changes to a website’s overall SEO strategy can really produce noticeable gains over time. Search features are constantly evolving to present the most relevant content to users and to track changes in their behavior. For example, today more than 50% of website traffic comes from mobile, and Google search has quickly adapted in response, with new developments such as AMP and Progressive Web Apps.

You need to build a website for the benefit of your users, and any optimization should be aimed at improving the user experience. One of those users is a search engine, which helps other users discover your content. Search engine optimization is all about helping search engines understand and present content. Suppose you are considering hiring an SEO, the sooner, the better. The perfect time to hire is when you are considering a site redesign or planning to launch a new site. This way, you and your SEO can ensure that your website is designed to be bottom-up search engine friendly. However, proper SEO can also help improve an existing site.

Search traffic is very specific and high-intent traffic

Those searches have commercial intent, meaning they are saying that they want to buy something you offer

People are searching for any manner of things directly related to your business. Beyond that, your prospects are also searching for all kinds of things that are only loosely related to your business. These represent even more opportunities to connect with those folks and help answer their questions, solve their problems, and become a trusted resource for them. Are you more likely to get your widgets from a trusted resource who offered great information each of the last four times you turned to Google for help with a problem, or someone you’ve never heard of?

Google’s algorithm is extremely complex, it searches for pages that contain high-quality, relevant information about the user’s query. They determine relevance by crawling your website content and algorithmically assessing whether that content is relevant and what the searcher is looking for. They determine quality in a number of ways, but among them the number and quality of other websites that link to your page and your site as a whole are prominent. Additional elements are evaluated by Google’s algorithm to determine your site’s ranking. Your site’s load speed and mobile friendliness are increasingly important optimizations for online visibility. It is also very important to have unique content versus very thin, low value or duplicate content.

How Search Engine Optimization works

Making sure your site gets crawled and indexed is a prerequisite to showing up in the SERPs

Search engine optimization is the process that organizations must follow to ensure that their site ranks well in the search engines for relevant keywords and phrases. For your content to appear to the right people, you want to try and optimize your blog post so that it appears as a top match to anyone searching for a particular keyword or keyphrase. The more relevant and quality content on your site, the more search engines will rank your pages higher on the search engine results page. When we create content around your target keywords and phrases, we improve your chances of getting more top rankings for those keywords on the search engine results page. Another factor that can impact your content, and therefore your search engine rankings, is the freshness of your content. Freshness refers to how often your organization posts new content to your site. In addition to the on-page SEO elements that your organization has control over, there are also off-page SEO factors that can impact your ranking. While you don’t have direct control over these off-page factors, there are ways to improve your chances of these factors working in your favour.

Getting citations for your local known as table stakes

Local SEO

Your customers and potential customers research online before they buy. When your website appears at the top of the rankings, these people turn to your business for the information they want. A robust organic presence means they find you before your competition. Local search marketing is an incredibly effective way to market your local business online because it helps companies promote their products and services to local customers exactly when they’re looking for them online. What local businesses need the most to improve traffic to their websites or through their doors is visibility into what’s called the local pack. This is the block of three business listings that appear below the map in the results displayed after a Google search with local intent.

This is where a technical skill can come in handy

On-Page SEO

On-page SEO is all about optimizing individual web pages to rank higher and drive more relevant traffic to search engines. On-page refers to both the content and the HTML source code of a page that can be optimized, as opposed to off-page SEO, which refers to links and other external signals. The content of a page is what makes it worthy of a position in the search results. This is what the user came to see and therefore is extremely important to the search engines — as such, creating good content is essential. So, what is good content? From an SEO perspective, all good content has two attributes. Good content needs to meet demand and be related.

Essentially, it's your relationship to the rest of the internet

Off-Page SEO

Off-page SEO refers to all of the activities that you and others do outside of your website to improve a page’s ranking with search engines. While many people associate off-page SEO with link building, it goes beyond that. Many activities don’t generate a standard link on other sites that are important for off-page optimization. Relationships are always crucial to Google. It is nearly impossible for Google to determine the value of a web page if no link points to it, no matter how useful, fresh or in-depth the content on the page is. Remember, it’s not just about the number of links you have anymore. The quality of the links to your internal pages is as important as the structure of the pages themselves.

Search engine optimization is linked to a successful content creation campaign

Content creation and search engine optimization is an endless loop that requires constant monitoring

People change, and the way they find information, the way they consume it, and the trust they place on different channels is continually evolving. Thus, a functional strategy will not always remain the most optimal. You must, therefore, be attentive to developments and continuously update its content to reflect best the research envisaged by your potential users. DigiDezin will help you with these steps. Keywords are the building blocks of your content and optimization. But not all keywords are created equal. If you want to improve the chances of driving organic traffic to your site, you need to include semantic keywords. This is again something that DigiDezin will set up for you by subscribing to our recurring SEO services.